A personal services company that provided concierge type services to high net worth individuals had reached market saturation with its primary offering. The company needed to open new markets to continue to grow, but did not have the capital or the experienced staff resources.
After evaluating a series of expansion alternatives, Brown, Welch, McAllister, LLP helped the Company create a franchising strategy to open new markets as well as offer additional services.
The Company has a larger market and increased profitability without the need for additional capital, or increasing its experienced resources. In addition, the company has expanded the reach and recognition of its brand.